Book Details

Marketing at the Confluence between Entertainment and Analytics

by Patricia Rossi | 2017-04-29

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris,…

Genre	Business & Economics
Subtitle	Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Number of Pages	1595
Publisher	Springer
Year of Publishing	2017-04-29

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